Podcast, defined as “a digital audio file made available on the Internet for downloading to a computer or portable media player, typically available as a series, new installments of which can be received by subscribers automatically” has been around for at least 10 years. But yours faithfully, ever so quick in adopting new technology, has only discovered the greatness of podcast a couple of weeks ago when I read about the Startup Podcast hosted by the previous American Life and Planet Money host, Alex Blumberg, who has started his own podcast startup, called Gimlet to host a series of podcasts.
I was hooked by Startup, which was a series of recordings of the behind-the-scenes how Alex started his startup. Better still, his way of advertising is funny and informing, and the ad is very much part of the fun of the show. No one will skip ad again if every ad sounds like that. Then, I start to notice podcasts everywhere. The next thing I know, I have been continuously listening to podcast on my iPhone – the ever popular mystery series “Serial”, 99% invisible, The Health Bridge, The Allutionist, Happier with Gretchen Rubin, etc. All great stuff. In fact, people have binged down “Serial” just like they would have watched all “Breaking Bad” episodes in one night. You would not have thought that with a radio show, right?
Podcast is intimate, the voices speak into your ears, and you can get hooked. It feels warm and cozy. With a smartphone, you don’t even need to download anything, just go to Podcast, click and you are on. You can subscribe in a second. There are many reasons for the revival of interests.
So next time you are on a bus or waiting for a taxi, or treadmilling, try podcast.